LEAD GENERATION & DIRECT OUTREACH

In the documents in this bonus, you’ll find ways to reaching out to your ICA and generate leads for your business without spending any money on ads or paid lead generation.

WHY ORGANIC?
 
Obviously, if you prefer, you can use paid ads to promote your business and generate leads, but make sure that you’re confident with what you’re doing, because I can tell you right away… Paid advertisement, no matter how easy they make it look, it takes expert skill, experience and a lot of testing to get a good ROI on your ad spending.
 
It’s easy to waste a lot of time and money without any return, if you’re not up to scratch with the latest updates about paid ads on the concerning platforms.

If you do want to go down the path of paid ads, then I’d strongly advise that you either take a course, get a coach, or outsource it to an agency that can do it for you. It will be worth every penny!
 
But, in the meantime, I‘ll be sharing the organic methods that I’ve thoroughly tested and work best for me. The strategies outlined can also be passed on to a virtual assistant or an employee that helps you with your lead generation.

HOW?

In your ICA workbook, you have researched where your ICA hangs out the most, so focus your attention on that platform when it comes to your lead generation, you'll get the best results.

If they're on multiple platforms, to optimize your lead generation efforts, I would strongly advise to focus on one or two platforms at most to actively reach out to your prospects.

In this chapter, you'll find different examples of emails, messaging and phone call templates for your initial outreach to potential customers or clients.

Keep in mind the structure laid out in the ‘Outreach & Messaging’ module, because no matter how you're doing your outreach, the different parts of the workbook will also be used in your messages via the different mediums.

Definitely never use a generic message when reaching out, because you’ll be wasting both your time and your ICA's time. They'll know you’ve just blasted out the same message to several people, and it won’t get a response, so make sure to always personalize (parts of) your messages.