"𝘐'𝘮 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘤𝘩𝘶𝘤𝘬𝘭𝘦 𝘵𝘰 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘬𝘯𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘦𝘷𝘦𝘳𝘺𝘣𝘰𝘥𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘥𝘰.", he said.
This was during a coaching session with my client, Abe, who was in his 8th week of my BOOST program.
Before he came to me, he already was an established business owner, yet he wanted to grow his business even further by optimizing his sales strategy.
And he definitely did! Increasing his conversions from $1M in previous months & years, to $2M in just 8 weeks time.
During our conversation, he reflected on the process he had gone through:
"𝘐𝘵'𝘴 𝘷𝘦𝘳𝘺 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘣𝘭𝘦 𝘸𝘪𝘵𝘩 𝘷𝘦𝘳𝘺 𝘮𝘪𝘯𝘰𝘳 𝘵𝘸𝘦𝘢𝘬𝘪𝘯𝘨 𝘵𝘰 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭'𝘴 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯. 𝘠𝘰𝘶 𝘮𝘶𝘴𝘵 𝘩𝘢𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘷𝘦𝘳𝘺 𝘩𝘢𝘳𝘥 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘢𝘯𝘥 𝘺𝘰𝘶'𝘷𝘦 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘩𝘢𝘳𝘥 𝘢𝘣𝘰𝘶𝘵 𝘩𝘰𝘸 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘶𝘱 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘱𝘳𝘰𝘨𝘳𝘢𝘮.
Then Abe said something of which I knew it had clicked for him...
"𝘛𝘰 𝘵𝘩𝘦 𝘱𝘰𝘪𝘯𝘵 𝘵𝘩𝘢𝘵 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘤𝘰𝘯𝘴𝘤𝘪𝘦𝘯𝘵𝘪𝘰𝘶𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘮𝘪𝘯𝘥𝘴𝘦𝘵 𝘰𝘧 𝘮𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘢𝘵 𝘦𝘷𝘦𝘳𝘺 𝘮𝘰𝘮𝘦𝘯𝘵 𝘪𝘯 𝘵𝘪𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮.
𝘍𝘳𝘰𝘮 𝘵𝘩𝘦 𝘷𝘦𝘳𝘺 𝘣𝘦𝘨𝘪𝘯𝘯𝘪𝘯𝘨 𝘰𝘧: '𝘏𝘪, 𝘐 𝘦𝘹𝘪𝘴𝘵', 𝘵𝘰: '𝘎𝘳𝘦𝘢𝘵 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳'. 𝘐𝘧 𝘺𝘰𝘶 𝘭𝘰𝘴𝘦 𝘴𝘺𝘯𝘤 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮 𝘢𝘵 𝘢𝘯𝘺 𝘮𝘰𝘮𝘦𝘯𝘵, 𝘺𝘰𝘶'𝘷𝘦 𝘥𝘰𝘯𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢 𝘳𝘦𝘢𝘭 𝘥𝘪𝘴𝘴𝘦𝘳𝘷𝘪𝘤𝘦.
𝘠𝘰𝘶 𝘤𝘢𝘯 𝘴𝘵𝘪𝘭𝘭 𝘤𝘭𝘰𝘴𝘦 𝘵𝘩𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴, 𝘣𝘶𝘵 𝘺𝘰𝘶 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥𝘦𝘥 𝘢 𝘸𝘩𝘰𝘭𝘦 𝘭𝘰𝘵 𝘰𝘧 𝘸𝘰𝘳𝘬."
Abe had big goals. He built his business to the success it was over the past decade, and wanted to double this success in the next 12 months.
"𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘪𝘴 𝘴𝘵𝘦𝘱, 𝘧𝘳𝘰𝘮 𝘣𝘦𝘪𝘯𝘨 𝘷𝘦𝘳𝘺 𝘢𝘥 𝘩𝘰𝘤 𝘢𝘣𝘰𝘶𝘵 𝘮𝘺 𝘴𝘢𝘭𝘦𝘴, 𝘬𝘯𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘵𝘰 𝘣𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵, 𝘐 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘢𝘭𝘭 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵."
Now, if you recognise this and, like Abe, you want to take your business to the next level, no matter if you're just starting out or have been in business for many years already, come and have a chat with me (click here to get in touch).
Or you can start by downloading my free checklist here.