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The call ran for just over an hour and covered a lot of ground. The prospect came ...

I watched someone apologise for their price recently. It happened in a sales conversation that had been ...

A sales conversation can feel productive simply because a lot is being discussed. Options are compared. Differences ...

It often starts well. The conversation feels easy. There’s a sense of direction, the questions are landing ...

I was listening to a business consultant describing their service the other day and the explanation kept ...

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