Quite often I speak to people who are under the impression that they need more leads to grow their business. And yes, you DO need leads to be able to convert them into clients, BUT there’s an all important step in between that many entrepreneurs miss out on… and that’s SALES.
You can have 1000’s of leads, but if you don’t know how to sell to them, or you’re lacking the confidence to sell, then your conversion rate will be below par, and you won’t be able to earn a good living, and grow your business. You’re just wasting leads, and money…
So FIRST THINGS FIRST: you need to get your sales process sorted, so you can sell to more people, get that conversion rate up to +30%, and build your business to the success you want it to be. Otherwise, all you’ll be left with, is just an expensive hobby!
So, how can I do this, you might be wondering?
Simple! Build yourself a proper framework for your sales. That way, you give yourself all the tools to become a successful entrepreneur, who can sell their product/service easily to 30, 40, 50, or even 60% of your leads.
It’s not rocket science , if you keep winging it, you’ll lose out on sales, and on achieving your goals. And you’ll keep feeling awkward every time it comes to the selling part of your conversation with a potential customer… A set sales process will make you feel more confident, and will help you sell more easily & effectively without feeling sleazy, or salesy.
SO, start with these 3 steps to sell to more people:
Know who you are aiming for! Who is YOUR ‘ideal’ customer/client?
Think about potential objections they might have, and be ready for them.
Know your position in the market – every market is crowded, so you need to make sure you can stand out from the crowd, so they can spot you from a mile.
Make sure you align everything in your business and sales, don’t just wing it, but invest in developing your sales skills, you will be happy when you do…