Most people don’t actually hate selling.
They hate how they think they’re supposed to do it.
You know the feeling:
You get on a call with a potential client, heart pounding.
You feel like you need to “nail it.”
You’re watching their face for signs of interest.
You’re waiting for your moment to convince them.
It’s exhausting, and it’s completely avoidable.
The Real Problem Isn’t Sales — It’s the Performance Around It
One of the first things I ask clients is: What if this wasn’t about selling at all? What if it was just a conversation?
I usually get a long pause… followed by relief.
When you take away the pressure to perform, what’s left is actually something you’re already good at:
✅ Listening
✅ Asking smart questions
✅ Helping people make good decisions
That’s the foundation of real selling.
What the Shift Looks Like in Practice
So how does this actually work?
Instead of:
Trying to “convince” someone they need your offer
Listing features and benefits to sound impressive
Avoiding objections because they make you freeze
You shift into:
Asking deeper, client-focused questions
Listening for what they’re really trying to solve
Guiding the conversation with calm clarity
It’s still a sales conversation, but now, you’re leading it from the inside out.
Why This Works (Even If You’ve Struggled Before)
This mindset shift does two powerful things:
It gives you confidence, because you’re not faking anything.
It gives them confidence, because they feel guided, not pressured.
People don’t want to be convinced. They want to feel like they’re making a smart, grounded decision.
And when you show up with calm clarity, they do.
The Bottom Line
You don’t need to perform.
You don’t need to push.
You just need to lead the conversation like a partner, not a performer.
That’s where sales becomes natural. And that’s when people say yes, not because you were “good at sales,” but because they felt confident choosing you.
Your Turn:
Where in your business have you been avoiding sales because of how it feels?
And what might shift if you approached it like a conversation, not a pitch?