Ever walked away from a sales call thinking,
"That just didn’t feel like me?"
You didn’t lie. You didn’t manipulate. But still, something about the conversation felt… off.
It’s one of the most common things I hear from service-based business owners:
“I’ve been following all the advice. I’ve done the work. But something about the way I’m selling doesn’t sit right.”
If that’s you, you’re not broken.
You’re probably just using a misaligned sales strategy.
Let’s talk about why that happens and how to fix it.
The Symptoms of a Misaligned Sales Strategy
You don’t always spot it right away.
But here are some tell-tale signs:
- You avoid sales calls or follow-ups, even with warm leads
- You use “the script” but feel robotic while doing it
- You’re exhausted after every call
- You find yourself second-guessing how you came across
- You over-explain to avoid sounding pushy
- You secretly hope people will just buy without you needing to do much talking
Sound familiar?
It’s not that you’re bad at sales.
It’s that you’ve been taught to sell in a way that works for someone else, not for you.
What Causes the Misalignment
Here’s what I see time and time again:
👉 You’re someone who values real connection.
👉 You care deeply about doing good work.
👉 You’re not interested in “closing” someone, you want to help them make the right decision.
And yet…
You’ve been handed sales strategies built for:
- Performers
- Persuaders
- People who thrive on pressure or urgency
Which is great for them.
But for you? It creates tension.
Because while you’re trying to build trust, the strategy you’re following is silently shouting, “Get the yes. Overcome the objection. Prove your worth.”
No wonder it feels like a mismatch.
So What’s the Fix?
You don’t need to start from scratch.
You just need to shift the way you approach sales, so it aligns with:
- Your personality
- Your values
- And how your ideal clients actually make decisions
Here’s what that could look like:
✅ Structure over scripting.
A strong framework creates clarity without making you sound like someone else.
✅ Curiosity over convincing.
The goal is to understand, not overcome.
✅ Clarity over pressure.
You’re not trying to “sell”. You’re helping someone get clear on whether working with you makes sense.
✅ Connection over performance.
Sales isn’t about saying the right thing. It’s about being someone your client can trust.
What Happens When It Aligns
When your sales strategy matches who you are, things change.
Sales calls become lighter.
You don’t dread objections, you welcome clarity.
Your close rate improves, not because you “handle” people better, but because you communicate better.
And perhaps most importantly: You feel proud of how you show up.
That’s what I help my clients do.
And it’s what you can start doing too, by making one small shift at a time.
Your Turn
Take a look at your last few sales calls or client conversations.
Ask yourself:
- Did I feel like myself in that moment?
- Did I feel confident in guiding the conversation?
- Was I helping the client make a decision, or trying to get a yes?
If something’s been feeling off, this is your chance to realign, on your terms.
Because you don’t need to become someone else to succeed in sales.
You just need a strategy that fits.