It’s a well known expression: “People hate to be sold to, but they love to buy”
This couldn’t be more true in today’s world, where everyone is trying to sell something to someone.
Contrary to popular belief, selling your services doesn’t have to be hard.
That is, if you do it the right way, with the right structure, so you can sell with confidence.
If not, all you’ll hear are crickets.
People won’t see the value of your offering and might even feel pressured.
They will back out from buying from you…
Human psychology works in such a way that when people feel pushed, or when they feel that their decisional power is taken away from them, they will pull out of the deal and won’t go ahead buying your product or service.
How to make sure people want to buy from you, more easily & effectively?
Try this.
- Always leave ‘the power to decide’ in their hands.
- Don’t ‘value bomb’ your potential clients with information they didn’t ask for.
- Let them decide if they want to hear more, without forcing information on them.
How you can do this?
Just ask…
- Questions will help you lead the conversation to get the results you want.
- Ask the right questions to ensure that you’re always giving relevant information that matches your potential clients’ needs.
- After discovering what they need through your questions, you can match your solution to fix their problems.
- Before you share anything about the solution, ask if they want more details about it. Let them decide.
Once you have uncovered their needs through your questions and matched your solution to it, they should be jumping for joy to hearing more about your service.
They will be eager to know how you can help them to finally solve their problems, pains, or needs.
No results without implementation, so go ahead and try it out:
- Write down the questions you want to ask potentiel clients to uncover their needs.
- Use these questions in your next sales conversation.
- Match you solution and give information that is relevant to their specific situation.
- Be surprised of the results!
If you need any help figuring out how you can do this best in your business and you’re ready to unlock your potential and convert more prospects into paying clients, then get in touch.
I’d love to hear how you get on with it!