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I watched someone apologise for their price recently. It happened in a sales conversation that had been ...

A sales conversation can feel productive simply because a lot is being discussed. Options are compared. Differences ...

It often starts well. The conversation feels easy. There’s a sense of direction, the questions are landing ...

I was listening to a business consultant describing their service the other day and the explanation kept ...

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The strongest sales conversations handle concerns before they’re spoken, and once you start noticing it, you begin ...