Dive deeper into mastering and implementing the different ethical sales techniques set out in this phase. You will make them your own and make sure you understand the reasoning behind your client’s purchase by diving further into the psychology of buying and selling. Here, you will learn why some business owners succeed, and some don’t, even though they might have a better product or service. You will understand what drives your client to buy, and you will never have to lack the confidence you need because you’ll know exactly how to anticipate and accommodate your potential clients even more effectively.